When it came to branding, using green as the main color felt obvious. After a few user tests, I quickly realized that users felt something was missing. They found the app sterile and had difficulty knowing where to focus. Therefore, I experimented with gradients and different shades. During the second round of testing, I noticed a significant improvement—users now tended to click on the lighter and more eye-catching areas.
I chose to use the Aileron typeface, an elegant and easy-to-read option that excellently complements the logo's font, Anek. The combination of these fonts creates a professional aesthetic that enhances readability and strengthens the brand's identity.